Police Brutality And The Law Enforcement - 846 Words

News headlines demonstrating the brutality of law enforcement has been becoming more frequent over the past couple of years. When you hear about these cases of police brutality, how often is it that law enforcement officials are punished for the crime they have perpetrated? Most of the time the law enforcement officials, who are very well in the wrong do not get any kind of punishment whatsoever for the crimes that they have committed and it all comes back to the power that they have. Police brutality cases have been on the rise in the last couple of years where it is not even surprising when we hear about it which is really disheartening. The law enforcement brutality census is mind-boggling. At the end of 2015, the Washington Post released an article which stated the statistics of police brutality. According to the Washington Post, 965 people were fatally shot by police officers in 2015, 564 of these fatalities were armed with a firearm, 281 were armed with another kind of weapon, and 90 of them were unarmed (Kindy, Fisher, Tate and Jenkins, 2015). Firstly, what is police brutality? To put it simply, police brutality is known as police misconduct. Police misconduct takes place when a member of law enforcement carries out their tasks in an illegal way. A few kinds of police misconduct are as follows: excessive force and false imprisonment. Excessive force is more than likely the most eminent style of law enforcement misconduct. This kind of force takes place when a lawShow MoreRelatedPolice Brutality And The Law Enforcement1925 Words   |  8 PagesPolice Brutality The duties of law enforcement involve looking after the American people. As the Los Angeles Police Department puts it, it is the police’s duty to â€Å"Protect and Serve† the community. As Americans, we should expect to be able to rely on local police to solve our problems and bring peace and stability to society. Yet, as current events have shown, these promises are not always fulfilled. Since the late 1960s, America has begun to grow from a racially segregated nation, into oneRead MorePolice Brutality And Modern Law Enforcement1635 Words   |  7 PagesThe purpose of this paper is to describe the problem of police brutality in modern law enforcement. Despite all of the advancements in contemporary policing, there are still flaws in the system. Many of these problems are found in civil rights, corruption, police-community relations, and police brutality. Even though all of these items are closely related, police brutality is currently the biggest issue throu ghout the United States and continues to shower the news headlines on a continual basisRead MorePolice Brutality : A Law Enforcement Officer4738 Words   |  19 PagesWhen you take oath to become a law enforcement officer you are supposed to stand by the area that you work within and serve and protect. While working officers are put in thousands of different scenarios. While growing up you are taught proper ethics and values and should know the difference between what is right, and what is wrong. However; many officers break down and realize that being a law enforcement officer doesn’t pay as much as they like. They fall fortune to being greedy, stealing moneyRead MorePolice Brutality : A Serious Offense And Investigated By Law Enforcement Essay2008 Words   |  9 PagesWhat is police brutality? It is the use of excessive or unnecessary force by law enforcement when dealing with civilians (The Law Dictionary). The term â€Å"excessive use of force† is described as a force well beyond what would be necessary in order to handle a situation. Police brutality can be seen in a number of ways. Physical is the most obvious form of the police brutality. Police officers can use equipment such as nerve gas, batons, pepper spray, and guns in order to physically intimidate or evenRead MoreHow Does Police Brutality On Children Affect How Society Portrays Law Enforcement?993 Words   |  4 Pagestheir lungs while being carried away, at what looks like to be against their will. Many children have been removed from areas and even arrested by police officers who have used unnecessary physical force on the child. Majority of these altercations between the child and police, the child was unarmed, being cooperative, and not being violent towards the police officer. 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It is heart wrenching to see these videos and hear these stories of police brutality in today’s media. Every day there seems to be another headlining case on the topic of police brutality. Police brutality isn’t just law enforcement officers abusing the power granted to them; however, it is a much larger issueRead MorePolice Brutality1569 Words   |  7 PagesPersuasive/Policy/Problem/Cause/Solution Central Idea/Thesis: Police brutality should be regulated with greater strength and objectivity. INTRODUCTION I. Police brutality is constantly made known to us all through mass media, but I hadn’t ever taken the time to truly grasp the severity of it until it hit close to home. A. Three weeks ago, a close family friend was brutally beaten in front of his children at a family gathering by the police. B. My purpose is to persuade my audience that police brutality should be regulated with greaterRead MorePolice And Police Brutality1331 Words   |  6 Pagesrace. Police brutality is an everyday case and there has yet nothing to be done to help reduce nor stop the violence. Often people critic the duty and the responsibilities that a police officer has in this county. Their duty is far from just eating donuts and drinking coffee. The first thing someone does when they feel like their life or someone’s life is in danger, is call 911 expecting that the law enforcement appears on the scene in .0 seconds. Even then a certain percentage of the law enforcementRead MorePolice Brutality Based On Racial Profiling1682 Words   |  7 Pagesviews law enforcement officers as heroic and honorable individuals, whose main purpose is to protect and serve the community. For many officers, this description is accurate, however for others; violence and brutality against innocent citizens is the key to getting the job done. 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The Similarities Between Socrates And Moore - 933 Words

There has always been a person or persons at some point in history who has disagreed with the norms of his or her society and who advocates for social and/or political change. These individuals are referred to as agitators. While these agitators come from all sorts of time periods and locations in the world some of them have a lot in common. Even from as late as 399 BC to 2002, from as far as Athens Greece to the United States there are Agitators that had similar motivations and ways of achieving them. An example would be philosopher Socrates and filmmaker Michael Moore. Despite some small differences in approach, these two have many significant similarities as Agitators. The most obvious similarity between Socrates and Moore is that they are agitators, but it’s more than them just advocating social and political change, it s the methods in which they did so that were so similar. Both of them seemed to address issues or put forth information that generated a lot of discomfort from the people around them as well as slanderous criticism. For example, Moore has a part in his film where he lists a number of instances in which the American government has given funding or support to corrupt leaders in other countries and how their actions have lead to deadly repercussions that involve high levels of violence (Moore). This among many of the other topics he discussed in the documentary caused a lot of discomfort which lead to harsh criticisms such as an article entitled BowlingShow MoreRelatedThe Philosopher And The Filmmaker Michael Moore983 Words   |  4 PagesAthens, Greece to the United States, there are agitators that had similar motivations and ways of achieving them. An example would be the philosopher Socrates and the filmmaker Michael Moore. Despite some small differences in approach, these two have many significant similarities as agitators. 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ReneRead MoreDescartes vs Locke Essay1191 Words   |  5 PagesPhilosophy Essay (Descartes vs. Locke) Socrates once said, â€Å"As for me, all I know is that I know nothing.† Several philosophers contradicted Socrates’ outlook and believed that true knowledge was in fact attainable. This epistemological view however had several stances to it, as philosophers held different beliefs in regards to the derivation of true knowledge. Rationalists believed that the mind was the source of true knowledge, while in Empiricism, true knowledge derived from the senses. ReneRead MoreSimilarities and Differences Betweeen Evidence Based Practice and Reflective Practice2010 Words   |  9 Pages When we think about reflective practice it is not simply just looking at what is already there. It encourages practitioners to look into the future and think about what could happen and what possibilities there are. Originating with the work of Socrates, reflective practice has become an essential tool in education. Schà ¶n (1983) goes further and divides this into two distinct parts. The fir st is reflection-in-action. This process encourages practitioners to reflect while completing a piece of workRead MoreBranches of Philosophy8343 Words   |  34 PagesTraditional branches are cosmology and ontology. †¢ Epistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. †¢ Ethics, or moral philosophy, is concerned with questions of how persons ought to act or if such questions are answerable. 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Socrates (469 BC - 399 BC) iii TABLE OF CONTENTS CHAPTER 1 INTRODUCTION................................................................................ 1 1.1 INTRODUCTION ...........................................................................Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesthis edition. Finally, and most importantly, we express appreciation to our families for their ongoing patience and support, which is reflected in their willingness to share their time with this competing â€Å"labor of love† and to forgive our own gaps between common sense and common practice. David A. Whetten Kim S. Cameron PREFACE xxi This page intentionally left blank MANAGEMENT CONCEPTS ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   The Critical Role of Management Skills The Importance of Competent Managers

Consumer Decision-Making Styles of Gen Y Consumers in Malaysia Free Essays

string(75) " likely to be confused when making purchases compared to female consumers\." Consumer Decision-Making Styles of Gen Y Consumers in Malaysia Introduction Market segmentation is a crucial element in marketing because goods can no longer be produced and sold without considering consumer needs and recognizing the characteristic of those needs. Due to the highly competitive environment nowadays, attracting and retaining enough loyal customers plays an important key role when developing business strategies. Therefore, business should understand and target consumer from different background and culture differently in order to effectively adapt their marketing strategies (Yeong Lovett, 2010). We will write a custom essay sample on Consumer Decision-Making Styles of Gen Y Consumers in Malaysia or any similar topic only for you Order Now In general, there are many demographic variables can be used to segment consumer market, for instance income, age, gender, ethnicity, marital status and household size. Among these variables, gender has been and continues to be one of the most popular forms of market segmentation for a significant proportion of product and services. According to marketing scholars (Meyers-Levy Sternthal, 1991; Darley Smith, 1995) argue that gender-based segmentation, especially if it is based on biological sex per se, meets several of the requirements for successful implementation: the segments were easy to identify, easy to access, and large enough for consumer products and services to be marketed profitably. In addition, there are many studies in the past also provided considerable evidence that gender relates to consumers’ perceptions, attitudes, preferences and purchase decisions(Mitchell Walsh, 2004; Bakewell Mitchell, 2006). Because gender has been identified as one of the significant factor in understanding consumer behavior and as a fundamental market segmentation index for companies to satisfy their customer’ demand, therefore marketer should endeavor to understand the gender differences in decision-making styles. In addition, research addressing the issue of gender differences in decision-making styles could help marketers to find better ways of communicating with both sexes and to guide marketing mix decisions (Mitchell Walsh, 2004). Literature Review According to Williams, Page, Petrosky and Hernandez (2010), Generation Y also is referred to as the Millenials or Echo Boomers. They were born during 1977-1994 and are in the 15-32 age range as of 2009. They are children of the original Baby Boomers and their numbers rival that of the Baby Boomers. They grew up in a time of immense and fast-paced change including virtually full-employment opportunities for women, dual-income households as the standard, and having computers at college and home. Moreover Gen Y consumers are more likely to complete their tasks online in just one click in making their decisions (Sengupta Titus, 2012). Starting in 2000, when the Millennials began attending college, they began to be studied by researchers and marketers to determine the generation’s overriding characteristics. Consumer decision? making styles can be defined â€Å"as mental orientations characterizing a consumer’s approach to making choices† (Sproles Kendall, 1986, p. 268). The aim of Sproles and Kendall (1986) was to provide a potentially useful instrument to assist marketers to better understand consumers’ decision-making styles in purchasing. As consequence, they developed the original 40? item Consumer Style Inventory (CSI) scale, which identified eight characteristics related to consumer decision? making styles. The CSI provides a quantitative instrument for classifying different consumer decision? making styles into distinct categories of shopping orientation. Through empirical research, Sproles and Kendall (1986) defined the following eight categories of decision -making styles namely: 1) perfectionism and high-quality conscious: Consumers carefully search for the best quality in product; 2) brand conscious and price equals quality: Consumer choose to buy more expensive, well known national brands, and believing that a higher price means better quality; 3) novelty and fashion-conscious: likes new and innovative products and gains excitement from seeking out new things; 4) recreational and hedonistic: finds shopping a pleasant activity and shop just for the fun of it; 5) price conscious and value for money: consumer which has high consciousness of sale price and likely to be comparison shoppers; 6) impulsive and careless: Consumer who do not plan their shopping and appear unconcerned about how much he or she spends; 7) confused by overchoice: These consumer are experiences information overload in the market due to perceiving too many brand s and stores and have difficulties making choices and 8) habitual and brand-loyal: These consumers select favorite brands and stores repeatedly overtime. Hiu, Siu, Wang and Chang (2001) revealed three prominent market segments through their study namely: 1. )Trendy, perfectionistic consumers: who frequent shopping and take it as an enjoyment. They are interested in high quality and fashionable items, read fashion magazines, watch various advertisements to gain trendy fashion information and tend to supportive with foreign brand which is high quality and fashionable styling. 2. ) Tradisional, pragmatic consumer: who do not view shopping as a enjoyment activity to them. They are price conscious, not interested in fashion styling and most probably choosing local brands. 3. Confused by overchoice: these consumers tend not to read magazines or advertisement on fashion, avoid exposure to too much information, and only purchase local brands which they are familiar. According to Bakewell an d Mitchell (2003), five meaningful and distinct decision-making groups were found in the study of decision-making styles of adult female Generation Y consumers in the UK: â€Å"recreational quality seekers†, â€Å"recreational discount seekers†, â€Å"trend setting loyals†, â€Å"shopping and fashion uninterested† and â€Å"confused time/money conserving†. In their later study on decision making styles of male consumers in the UK (Bakewell Mitchell, 2004), all of the original eight traits plus four new traits namely; store-loyal/low-price seeking, time-energy conserving, confused time restricted and store-promiscuity were identified. From their study it shows that the potential of the CSI for segmenting market as meaningful and different groups of male consumers with different decision making styles. Despite of previous studies which reported gender differences in decision-making styles of consumer, Mitchell and Walsh (2004) compared the decision-making styles of male and female shoppers in Germany. From the research, they managed to verify the construct validity of all eight CSI factors for female shopper and four of the factors for male shoppers. In consequence, they also concluded that male consumers were slightly less likely to be perfectionists, somewhat less novelty and fashion conscious, and less likely to be confused when making purchases compared to female consumers. You read "Consumer Decision-Making Styles of Gen Y Consumers in Malaysia" in category "Papers" Years after that, Bakewell and Mitchell (2006) undertook a similar study in the UK by using a sample of 480 male and female undergraduate students, they found that nine decision-making style were common to both genders. Through the study they had discovered three traits for male (store-loyal/low-price seeking, confused time-restricted and store-promiscuity) and three new traits for female traits (bargain seeking, imperfectionism and store loyal). There are few studies recently which had attempted to thoroughly explore the antecedent and consequences of consumer decision-making styles. Ghodeswar (2007) found that that seven out of eight dimensions of consumer decision-making style proposed by Sproles and Kendall (1986) in his study of consumer decision-making styles among Indian students. The only style which was not confirmed in his data is â€Å"price consciousness/ value for money consumer†. Gupta, Brantley Jackson (2010) found that consumers Generation Y at Midwestern University tend to be brands store loyal when they are buying high involvement product. Kambiz Fereshteh (2011) found that husband and wife have divergent decision-making styles and their family structure as a social-structural variable can be influenced by the decision-making styles of family members which is related to their purchasing behavior. Lastly, it is believed that male and female consumer in Malaysia may also have certain distinctive characteristic in decision-making during shopping and purchasing. But those characteristic could be have equal interest to both researchers and marketing practitioners. Hence, this paper will fill the gap by focusing on the differences in decision-making styles on gender in the Malaysia context. Methodology According to the past study, most of the researchers prepared a structured questionnaire based on literature review and objectives of the study. Consumers decision-making were measured using the 40-items of Consumer Style Inventory (CSI), developed by Sproles and Kendall (1986). All scales were measured on a 5-point Likert-type scales ranging from 1 (strongly disagree) to 5 (strongly agree). The reliabilities of the CSI scale, according to Sproles and Kendall (1986), ranged from 0. 48 to 0. 76. The scales items were translated into Malay language with minor changes in wording to clarify the meaning. In addition, some demographic questions were included in the questionnaire. And most of the questionnaire was self-administered to non-probability sample of male and female undergraduate students in Malaysia. Finding and Analysis Common Factors for both Male and Female According to the research study of Safiek and Hayatul (2009) in Malaysia, the decision-making of Malaysian young consumer for both gender have similarities namely: 1. ) Quality consciously: meaning that they prefer to buy more durable and quality product. 2. ) Brand consciously: it shows that they set high standards and have high expectations for the products they buy. Moreover they choose to buy the product which is heavily advertised and well-know national brands. 3. ) Fashion consciousness: this shows that both genders are seem to gain pleasure from seeking out new things and keep up-to date with fashionable attractive styles. 4. ) Confused by overchoice: This factor shows that they feel over-loaded with the information on various brands products and find it very hard to choose the best product during shopping. 5. ) Satisfying and value seeking: concluded that if both items were identical in both sample, they will carefully find the best value for money product to be purchased which is also satisfied their needs. Male Factors Again from the study of Safiek and Hayatul (2009), there are two factors found for males namely brand loyalty and time-energy conserving. For brand loyalty, male consumers score higher than female consumers on this factor because they tend to have favorite brands and will use these habitually. Next, time-energy conserving which was not found in females but it characterizes males who often save energy by making their shopping trips as fast as possible in the same stores. Moreover, males have the perception that going shopping is a waste of time and they don’t give their purchases much thought. In overall, both of these results show the similarity with previous researchers, Bakewell and Michell (2006) in the UK. Female factors From the study of Safiek and Hayatul (2009) research, it shows that there are three female factors found namely price consciousness, recreational and shopping avoidance. Female consumers scored higher than male consumers on price consciousness shows that female are more aware of the sale prices and more often choose to purchase lower price products. Next, female shoppers are more particular on recreational or pleasant shopping activity compared to male shoppers. And this factor is consistent with Mitchell and Walsh’s (2004) and Bakewell and Mitchell’s (2006) which characterization of a recreational consumer. The last factor is shopping avoidance which is very exclusive to female consumers and posed an opposite trait of recreational. However the high scored shows that if the shopping is unpleasant, female shoppers will tend to shop as quickly by purchasing the first brands or product that seem to be good enough. Conclusion In conclusion, through the research of consumer decision making styles, it offers a great opportunity to understand the characteristic or style of consumer towards their shopping behavior. And this consumer style inventory provides a fundamental for consumer decision making styles and has practical application advantages for marketers in their marketing strategic. However this study has a limitation because it only covered a specific segment of young adult in an local university in Malaysia. For future recommendation, there is a need to study these decision making styles among the larger population across different segment in order to get better converge of Malaysia young consumers. References Sproles, G. Kendall, E. (1986). A Methodology for Profiling Consumers’ Decision-Making Styles, Journal of Consumer Affairs, Vol. 20 (2), pp. 267-279 Mitchell, V. , Walsh, G. (2004). Gender Differences in German Consumer Decision-Making styles. Journal of Consumer Behavior, 3(4), 331-346 Bakewell, C. Mitchell, V. W. (2003) Generation Y Female Consumer Decision-Making styles. International Journal of Retail Distribution Management, 31(2), 95-106. Bakewell, C. Mitchell, V. W. (2006). Male versus Female Consumer Decision Making. Journal of Business Research, 59, 1297-1300. Hiu, A. S. Y. , Siu, N. Y. M. , Wang, C. C. L. Chang, L. M. K. (2001). An Investigation of Decision-Making Styles of Consumers in China. Journal of Consumer Affairs, 35 (2), 326-345. Safiek, M. Hayatul, S. S. (2009). Consumer Decision-Making Styles in Malaysia: An Exploratory Study of Gender Differences. European Journal of Social Sciences – Volume 10, Number 4 Safiek, M. (2009). An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia. International Journal of Business and Management. Vol. 4, No. 4 Darley, W. K. Smith, R. E (1995). Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response. Journal of Advertising, 24(1), 41-59. Meyer-Levy, J. Sternthal, B. (1991). Gender Differences in the Use of Message Cues and Judgments. Journal of Marketing Research, 29 (1), 84-96. Kaylene C. Williams, K. C. , Page, R. A, Petrosky, A. R. Hernandez, E. H. (2010). Multi-Generational Marketing: Descriptions, Characteristics, Lifestyles, and Attitudes. Journal of Applied Business and Economics, Vol. 11(2) Sengupta, D. Titus, R. (2012). Evaluating Environmental Variables to assess Exhibited Behaviour: A Study of Gen Y. International Conference on Technology and Business Management Yeong, N. C. Lovet, M. G. (2010). Consumer Decision-Making Styles of Hispanic American College Students: A Consumer Styles Inventory Approach. American Journal of Business Research, Vol. 3, No 2 Ghodeswar B. M. (2007), â€Å"Consumer Decision-Making Styles Among Indian Students†, Alliance Journal of Business Research, Vol. 3, Spring 2007, pp. 36-48. Gupta, M. , Brantley, A. , Jackson, V. P. (2010). Product Involvement as a Predictor of Generation Y Consumer Decision Making Styles. The Business Review, Cambridge, Vol. 14, Num. 2 Kambiz, H. H. Fereshteh, L. (2011). Influence of Family Structure on Consumer Decision-making Style in Iran. International Journal of Business and Management, Vol. 6, No. 11; November 2011 How to cite Consumer Decision-Making Styles of Gen Y Consumers in Malaysia, Papers

Journal of Advance in Management Marketing - Myassignmenthelp.Com

Question: Discuss about the Journal of Advance in Management Marketing. Answer: Introduction Yoobi is a stationery brand with its operations based in Australia and the United States.The brand offers the users a variety of products that range from journals, to color crayons, pencils, pens, to desk items and so on (Ciceo 2013). The company takes its corporate social responsibility extremely seriously. Its mission is to provide stationery essentials to various students in Australia and US. It conducts various campaigns to promote its product around the countries. With every purchase made by the user the company donates a considerable amount to the charity. Kapfer brand identity model Figure 1: Kapferer`s Brand Identity Prism (Source: Pich and Dean 2015) Kapferer believed that the brand should have its own identity and own characteristic as well as belief. The Kapferer Brand Identity Prism elaborates and helps the marketer to give the characteristic, belief and identity to the brand. Identity. The six components Brand Physique The prism describes that the brand must have a physique. The physique of the brand may be described as the qualities and special features, which a brand contains. It may the existing features of the brand or the emerging ones. The physique of the brand must explain the physical features of the product and its prototype (Urde 2013). These features are evoked in people`s mind when the brand name is mentioned. This aspect is the primary basis of the brand. Application of component on Yoobi: The Yoobi brand, as stated previously provides stationery items for the children as well adult. The brand provides personalized and appealing items. When the brand name is mentioned, a customer might like to describe it as cute and environmental friendly. Hence, it can be said that its attractive appearance is the main feature. Brand Personality A brand has a personality also. When a brand communicates with the society, it tends to build up a character (Bre?i? et al. 2013). The way a brand communicates with its customers is extremely important. These personality characteristics need to be implemented in the minds of the consumers. Very often, the brands rope in famous personalities to uplift the image of the consumers. Application of component on Yoobi: Yoobi has a happy personality. The designs and style of the products have the ability to uplift any customer. Especially designed for children, the brand reflects warmth and innovation. Yoobi is very conscious about the quality of the product and uses goo quality material for its products (Mulder-Nijkamp and Eggink 2013). This feature tends to uplift the image of the brand in the eyes of the consumers and makes Yoobi one of the most favorite brands in both the countries. Brand Culture A brand is developed after a lot of input. This input that is generally applied by the marketers, may have an influence from the different cultural brands that these marketers belong to. The brand needs to be backed by the strong culture, which can form the backbone of the brand. This culture can also help the company in targeting a particular segment. A niche target market can be targeted based on the culture. Brand culture plays a crucial role in the Kapferer Brand Identity Prism, which helps in differentiation of brands. Application of component on Yoobi Yoobi has based its products on the culture of Australia as well as culture of America. Its designs reflect the thinking of the countries and are based on the requirements of the different consumers in the given countries. The culture of the brand reflects the lifestyle and values of the consumers in the sense that they appreciate good quality products. It also reflects their commitment and design preferences. Relationship Brands are the basis of the transactions that take place between the various people and this is particularly applicable in cases the product of the brand is a service (Urde and Greyser 2016). The consumer would like to build a relationship with the brand, which would last long and enable the marketers to provide better services to the consumer. The relationship built with the consumers is extremely necessary for the producers as well. Application of component on Yoobi The brand reflects social responsibility. It has a mission of providing better equipments to the various customers and in order to fulfill a mission it indulges in various kinds of services. The relationship reflected but the brand is that of commitment and responsibility. It tends to personalize the products in order to gain customer confidence. Reflection Reflection can be described as the customer perception of the brand. It gives the consumer view of the brand and describes what the consumers think about it. When the customer view is taken on, a certain product they tend to give their views like that brand is for younger crowd or it is for old folks (Malik and Sudhakar 2014). This reflection of the brand goes a long way in determining purchase behavior. Application of component on Yoobi Yoobi is generally considered a brand for children. They provide school supplies and are generally perceived in that notion. However, the brand is also for the stationery lovers. Whenever the brand is mentioned, any consumer will feel that is a designed product for the customers who are fond of creative writing or for those who like enjoy having attractive stationery. Self Image The self-image of any brand describes the target audience of the brand. It describes the target market and explains their attitude towards the product or the brand that they like to purchase. This attitude of the consumer towards the brand describes the inner relationship that the brand makes with one self. Application of component on Yoobi The brand Yoobi has reflected itself as a social and interactive brand (Yoobi 2018). It can be generally for people who have an artistic or writer within them. References Bre?i?, R., Filipovi?, J., Gorton, M., Ognjanov, G., Stojanovi?, Ã… ½. and White, J., 2013. A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia.International Marketing Review,30(4), pp.275-296. Ciceo, A., 2013. Exploring Kapferers Brand Identity Prism Applicability in Theatre.International Journal of Advances in Management and Economics,2(2), pp.18-22. Malik, A. and Sudhakar, B.D., 2014. Brand positioning through celebrity Endorsement-A review contribution to brand literature.International Review of Management and Marketing,4(4), p.259. Mulder-Nijkamp, M. and Eggink, W., 2013. Brand value by design: the use of three levels of recognition in design. Pich, C. and Dean, D., 2015. Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party.Journal of Marketing Management,31(11-12), pp.1353-1378. Urde, M. and Greyser, S.A., 2016. The corporate brand identity and reputation matrixThe case of the nobel prize.Journal of Brand Management,23(1), pp.89-117. Urde, M., 2013. The corporate brand identity matrix.Journal of Brand Management,20(9), pp.742-761. Yoobi. ,2018.Yoobi | Kids Stationery Fun Office Supplies That Give Back. [online] Available at: https://yoobi.com/ [Accessed 11 Jan. 2018].

Geographical Information System Technology free essay sample

Definition, invention, purpose, benefits, applications relationship to the science of geography. THE ROLE OF GIS AND GEOGRAPHY Introduction This research reviews the relationship between geographical information system (GIS) technology and geographical science. A description of GIS, as well the relationship between GIS and geography, is reviewed. GIS: Description and Discussion GIS, essentially, is a product of information science. ?For centuries maps have embodied all our concepts of spatial relatedness. Now a data explosion has forced researchers to reevaluate and remake these tools. At the heart of the revolution is the computer.? When information was scarce, traditional maps served their purposes well. Satellite remote sensing, however, has created a wealth of data, a..

Carries War Essays

Carries War Essays Carries War Paper Carries War Paper Source G is an extract from a novel about evacuees. It is from Carries War, a novel for children written by Nina Bowden in 1973. This extract from a novel is classed as a secondary source, as it was not written during the war. In the source, the host who has agreed to look after 2 evacuated children asks them to change into their slippers. Carrie answers that they havent got any. The woman assumes that they are to poor to have any, but in fact, the reason that they do not have any is because they were unable to fit them in to their cases as only bare essentials were packed. The novel states that there was not a speck of dust anywhere, and so it suggests that the children were not used to such spotless surroundings. The hosts will have seemed more particular to cleanliness to the children and this may have seemed peculiar to them. In the war, evacuees were not used to rural life and there were poor children moving to wealthier homes. There was a clash between city and country values and people outside the cities, in the countryside learnt how bad the conditions were which encouraged them to evacuate children. However, some people did not want evacuees in their houses. The Source has many limitations and questions about its reliability. First of all its a novel which is written to entertain as it need to get published and sold. As the novel is a fiction book written from childs perspective, I think that the author may have included some fictional devices to boost the novel up, to make it more interesting, exciting and dramatic by exaggeration and bias. The facts would be changed or dramatised as it is not written to educate. Some aspects could be turned down, exaggerated or simplified for children and the use of vocabulary would be simple. Evacuation would be a great topic to write a story about as it was a huge event in childrens views.If the author had have had no evacuation experience then there would not have been as much reliable information to be gained from it, as she would have been only gathering her information from other sources. Also, we have to take in to account that this source may be bias. We do not have the point of view from the family, and the story is only based on a typical childs evacuation journey, and so does not represent all experiences. But it was written over 30 years after the event. Therefore I feel that some of the information could be incorrect unless Nina Bowden was a child in evacuation and has written this as a sort of biography. If this is not the case, she has researched a lot into how the evacuated children were treated as sources E and F both give a good account and show that the book Carries War did have several truths in it, is typical of some incidents and is therefore reliable. It is quite accurate about brother and sister being placed together rather than separated in the evacuation. Class and status misunderstanding and stereotyping idea is also conceivable as it was quite typical. In general, most of the foster parents who lived in the countryside did believe that the city kids were poor. For example in source E was an interview with the mother of a host family. The children went round the house urinating on the walls. This is the mistake that Miss Evans makes in assuming that Carrie and her brother are poor as they are from the city and that they couldnt afford slippers. She thinks were poor children, too poor to have slippers. She doesnt take in to account that as an evacuee, you could only take a small number of items and slippers might not be high on their list of needs. I believe that as it was written in 1973, some information Nina Bowden may have received from evacuees could have been distorted. The novel could reflect of lots of peoples experiences as she probably did some research and could have gotten her information from relatives or friends. In this case u it would be more reliable but some things could also have been forgotten, distorted or only certain points remmbered as it was so long after the evacuation. If it is only a beleif of what evacuees expereienced, or she made some of the novel up to make it entertaining then the source would be very unreliable. The book was partly based on the authors own childhood experiences as an evacuee. With the author being an evacuee herself, then the information will be reliable The source does corroborate with other sources and information and so is still reasonably reliable. So the highlighted part of the novel does seem to be correct and reliable in the fact that host families in the country thought of the city children as poor, unclean and ill-educated. The host families thought of themselves of better than the evacuees family. The fact that they both had stereotypical ideas about each other. The city families believed that the country folk were arrogant as not everyone living it towns were poor and raised on a diet of fish and chips eaten from a newspaper. This brought conflict between the two and made some host families reject the chance of having a evacuee and some parents such as the one in source I, didnt want to let his children go away.  Although this is a novel and we shouldnt believe that the contents is fact, we can learn from it, such as what the way of life might have been like, as a novel usually paints a picture. However it only becomes useful to us when other evidence can support it, as we must remember that it is still only fiction and because of this we dont know that it is actually true.

Fashion Istitute of Technology Essay Example | Topics and Well Written Essays - 500 words

Fashion Istitute of Technology - Essay Example The essay "Fashion Istitute of Technology" explores the Fashion Merchandising Management in the FIT. The use of the right colors and sketching has since been my passion. The details involved in every art work amazed me and that sowed the initial seeds of my interest in the field of fashion. Thus it was this interest in fine arts and detailing, which I had acquired at a very early age that instilled a sense of fashion within me. It subsequently urged me in my later years to take up designing as my field of study in my university study programme. I successfully completed a four year major course in interior design at the Udmurtskij State University, which is in my home town Izhevsk, Russia. This course helped me to study the detailing and finer aspects of fashion. Though it was pertaining to interior design the course however, gave me a broader perspective about fashion designing. Additionally, the course also included management concepts and helped me realize the importance of managem ent in the fashion industry. Later on, when I moved to the US and took up a bartending job initially, I got the opportunity to mingle with people and improve my basic communication skills. It was then I realized that I had a flair for communication and an interest to work with people. The job taught me people management and the different ways to interact with people. Though I had deviated from my interest of work, the bartending job gave me a first course in management. My decision to take up a course in fashion.

Condition Monitoring Photovoltaic Energy Systems-based reliability Research Paper

Condition Monitoring Photovoltaic Energy Systems-based reliability - Research Paper Example Major PV Modules and Types Solar energy is considered as a major basis of renewable and sustainable power which can be effectively generated through the utilisation of the PV method. The PV system consists of constructing blocks which are also termed as modules or cells that are connected together and is able to transform ‘sunlight into electricity’. According to Chow, PV system generates low Green House Gas (GHG) emission and is also recognised as a clean basis of energy. PV system is developed by assimilating variety of semiconductor materials so as to generate power with high capacity. There are four major types of PV modules which are ‘crystalline silicon’, ‘polycrystalline’, ‘amorphous silicon module’ and ‘thin-film module’. Every PV modules have diverse efficiencies owing to which the overall performance of these PV modules tend to rely on the ingredients as well as the operating situations based on various factor s such as temperature, intensity of solar radioactivity and the inclusive design of the system. Furthermore, the orientation and location of PV array also creates a significant impact on the electricity production capacity through the usage of solar energy depending on the weather conditions. The four major types of PV modules, i.e. crystalline silicon, polycrystalline, amorphous silicon and thin film (Chow, â€Å"Modeling Urban Solar Energy with High Spatiotemporal Resolution†). As stated by Mangersnes, Crystalline PV modules are frequently specified as being the most reliable component of the PV system. This presumable reliability is demonstrated through its large warranty periods. Crystalline Silicon PV is the most extensively used PV technology. It is developed through solar cells made by ‘crystalline silicon’. This type of cells is equipped with high level of affectivity and thus is also regarded as an interesting technology. In general, there are two kinds of solar cells which are ‘mono-crystalline silicon’ and ‘multi-crystalline silicon’. Mono-crystalline silicon is developed by cutting wafers from high clarity single crystal lump. Similarly, the multi-crystalline silicon is developed by cutting a cast tablet of silicon into blocks and wafers. In general, mono-crystalline silicon cells have much higher effectiveness in comparison to multi-crystalline silicon solar cells. The crystal type module usually applied for this technology is iron glass which is combined with anti-reflective layer, to make sure that the maximum solar radioactivity spreads to the crystalline solar cells and thus the energy generating capacity can be enhanced (Mangersnes, â€Å"Back-contacted Back-junction Silicon Solar Cells†). Polycrystalline PV modules include small silicon glass pieces. Polycrystalline is generally used for developing gate constituents in semiconductor devices. Polycrystalline modules are most commonly used f or generating electricity, as it is considered to be quite inexpensive in comparison with other PV modules. The reason for polycrystalline modules to be inexpensive is owing to its production procedure. In the production process of polycrystalline, the melted silicon is dispensed into a cast rather than into one single crystal. The components of polycrystallin

Macroeconomic Performance of Canada during the Recent Crisis Assignment

Macroeconomic Performance of Canada during the Recent Crisis - Assignment Example Some countries were affected immensely while others were affected less. For instance, China was never affected as Australia (Organization for Economic Co-Operation†¦, 2006; Pg. 132). The Chinese economic growth never dropped below six percent while on the other hand, Australian economy was adversely affected up to a point that it experiences no growth in its economy for the whole quarter. Other economies including Mexico, Japan, and the United Kingdom had their annual GDPs contracting by between 5 and 10 percent per quarter a phenomenon that lasted between and seven quarters consecutively (Daudelin and Schwanen, 2008; Pg. 103). Notably, Canada also was not affected greatly be the recent global economic recession; therefore, this paper aims at analyzing whether its management during this economic trying times was due to its effective economic policies or just a mare luck. Introduction Numerous research works have since been conducted on the 20060 to 2011 global economic effect an d recovery of these economies from such crisis. Most reports from these research works indicate that economies that performed better despite the effects of global economic crisis have affective capitalized banking sectors, current account surplus, low loan to deposit rations, low growth rates and levels of credit to GDP private sectors, and high foreign exchange reserves (Piersanti, 2012; Pg. 44). Therefore, it appropriate to note that the economies that managed to move from the economic crises that were facilitated by global economic crisis had efficient and adversely effective policy decisions. Moreover, their financial crises were well managed by their institutions that reduced the vulnerability of these economies’ to the financial crisis. Canada managed the global economic crisis and its economic developments despite the crisis were reflected on its sustained economic growth that was reflected mainly on the domestic spending and its continued economic growth. Additionally , it stemmed from the debts of the debt crisis affecting the euro zone sovereign. Numerous factors are preempted to have helped Canada through the global economic crisis. Some of the postulated factors include the federal fiscal plans that favored low borrowing costs; thus, enhancing the market credibility (Organization for Economic Co-Operation†¦, 2006; Pg. 78). The Canadian banking system was and has remained sound and effective that it never required the taxpayers to bail it out during the crisis. Canada has also become one of the strong merging economies that most of the world economies shifted their purchasing power towards thereby stabilizing its economy. Despite these measures, the Canadian economy was slightly affected by global financial crisis. For instance, the crisis threatened its financial market by lowering business confidence among investors (Daudelin and Schwanen, 2008; Pg. 151). This lowered the interest rates thereby increasing the mortgage debts and increasi ng housing prices. However, same financial effect or effects never affected Canada as an economy but affected some parts or cities with Canada. Additionally, Canada for long time has enjoyed credible policies and strong institutions. Moreover, for many years, the Canadian economy has been pegged on capital input and increasing labor. The multi factor productivity growth has declined and weakened further for the decades. Canada has also registered poor R & D and partnering rates. Therefore, as means of curbing these problems, Canada opted increase its innovative measures

Identification Of Strategic Problems Of Tesco Marketing Essay

Identification Of Strategic Problems Of Tesco Marketing Essay 1. After doing the PEST analysis of the company, we can recognize the result or the marketing issues, a company is facing. Pest analysis is about doing analysis of political, economical, social and technological factors, which a company is surrounded by. 2. Get an understanding about why firm issues require to get instant thought and why there are strategic marketing problems once the findings are assessed. 3. Determine the consequences of not addressing certain issues by considering the urgency or immediacy of the issue. 4. Consolidate overlapping or related issues into a controllable number. The last list should include no more than twelve issues. 5. Organize issues in priority order by bearing in mind how they transmit to one another. Introduction   Once the strategic issues are found, the next step is to use the conclusion to identify strategic issues. It is in this stage that participants decide which issues are critical to the success of the company and its dream of improving the marketing strategies. Marketing Strategic issues or problems are those fundamental policy choices or critical challenges that must be addressed in order for a company to achieve its vision. Examples: (Cock Burger King) For over a century now, Coca-Cola has been the number one soft drink company in the world. They have vast profitable resources and some of the greatest marketing minds existing at their disposal. Despite all of that, Coca-Cola failed glumly when it introduced New Coke to the public back in 1985. The reason was that they were unable to understand the marketing threats and could not target the right market and were fail to arrangement their new product in the market. The simples reason of failure was people did not like the new cock. In spite of all the research that was done, and despite the thousands of taste tests conducted; the buying public just didnt like the taste of New Coke. And completely nothing Coca-Cola said or did could change that one simple fact. Unfortunately, that crooked out to be a very expensive lesson for Coca-Cola. They lost millions of customers to their bitter rival and number two soft drink giant, Pepsi. Yes, Coca-Cola is still the number one soft drink. But the slit has been narrowed significantly. Burger King required very much to be French Fries King. For years, the No. 2 hamburger chain beat out McDonalds in taste tests of hamburgers, but the Golden Arches kept a lock on having the number one french fries. So, Burger King spent several years formulating a new french fry, a potato stick coatedunlike its precursorwith a layer of starch calculated to help keep heat and add chomp. Armed with a $70 million marketing war chest, the company rolled out its biggest product launch ever in 1998. So, what happened? Burger Kings new french fries turned out to be a whopper of a flop! Sales of fries are significantly down, stated a 1999 internal memo. Double digit percent of consumers keep away from Burger King because of our french fries. Fortunately, Coca-Cola and Burger King were able to live on near disastrous miscalculations, because they had billions of dollars behind them. But other companies that poorly miscalculate their strategic marketing problems, and dont have those kind of financial resources, generally end up going out of business. Thats mostly why so many dot-com companies are reducing like fliesand will carry on to do so. Itroduction The presented piece of work studies the presentation of the TESCO public incomplete company in UK stock market, follows its progress and interesting events for the fresh time as well as provides with financial The presented piece of work studies the performance of the TESCO public limited company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures necessary. , balance sheet and calculates figures requiredFirst, name and address of the company is presented. Secondly, annual report, share prices graphic in compare with other companies and share price graph for the past two years, latest news and other information is provided in this report.TESCO was founded in 1919 by Jack Cohen it made unbelievable success in international grocery and general merchandising retail chain. Nowadays it is the largest retailer in global and UK domestic market share whichs profits exceeds  £2 billion. Firstly company expert in food and drink and later it has diverted areas such as clothing, financial services, electronics, insurance and others. Now it has 3,728 number of stores all of the world and 440,000 numbers of employees working for the TESCO. TESCO leaders define their values as every little helps toward erecting value for customers and earn their loyalty. Company work hard for the buyers, meet their needs, act sensibly and treat with employees in trus t and respect. The strategy of the company is to offer great quality, affordable prices, high variety and customer service. TESCO own 2,115 stores in United Kingdom and had already penetrated to 13 international markets including Europe, Asia and USA. Aiming to provide excellent value and choice TESCO Company tries to provide all its customers with the goods they want to have and also take part in social and environmental challenges. (www.tescoplc.com) TESCO CASE STUDY: Tesco runs more than 2,300 supermarkets, hypermarkets, and expediency stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small municipal stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways GroceryWorks. It is the most important online grocery store and it is now expanding its business with a TV channel and a retail based education organization. HOW TO IDENTIFY THE STRATEGIC MARKETING PROBLEMS OFD TESCO: (By Doing SWOT and PESTLE Analysis of Tesco Plc) A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to appreciate opportunities and threats well. External Environment PESTLE Analysis All of those (political, economic, social, technical, legal and environmental) factors will to some degree apply to the retail manufacturing in Sweden. POLITICAL Following the European addition and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary.  Ã‚   Lidl is frankly fighting to maintain its market share with an violent pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are new threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the complete logistic and distribution channels already in place. LEGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal penalty for livestocks in terms of health and safety.  Ã‚   After the on top of analysis, following were the strategic marketing problem found for Tesco: Identification of Strategic Marketing Problems of TESCO à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Perception of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Lack of local knowledge of customers and culture à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Foreign brand à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New existing competition à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   unpredictability in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Economic recession à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   conquest bids à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Far-East low cost brands à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Extremely high competition for customers and resources  Ã‚  Ã‚   Strategic Marketing opportunities of TESCO: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Open 24 hours a day à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Cash Flow Position à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Increase turnover and trading profits à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Leading Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Human resources à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Online Shopping à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Capabilities to turn resources into advantages  Ã‚  Ã‚   OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Develop brand awareness globally à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New Markets à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Health awareness growth -GM crops à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Innovation Alliances à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Low cost brand growth à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Non-food offers untapped new markets with higher margins  Ã‚  Ã‚   Market Entry Strategy of TESCO: We can utilize An offs product/market matrix to identify guidelines for Tescos strategic development. This environment offers directions for strategic choice available to Tesco in terms of products and market coverage, taking into account its strategic ability and also expectation of stakeholders  Ã‚  Ã‚   Markets Existing Protect/build à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Consolidation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market penetration  Ã‚  Ã‚   Product development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations   Ã‚  Ã‚   New  Ã‚  Ã‚   Market development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New segments à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New territories à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New users à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Beyond current expectations  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations Source: Johnson, G., Scholes, K., Whittington, R., (2005) We can see from the Ansoff Matrix that Tescos launch of Baby wear in Sweden will involve a market development strategy. As Tesco already sells kids clothing (existing product) but Sweden will be a new market. Both capability and market consideration has driven Tesco to into development into new markets. Kids clothing is a product that can be exploited in other market segments and also geographical spread internationally. Tesco may encounter some difficulties around creditability and expectations as they attempt to enter the new market. Tesco may not be seen as a credible mainstream supplier. Tesco Plc Target Customers Tesco must decide which market segment in Sweden it wants to target; this will subsequently determine its common strategy. If it wishes to with the low cost retailers then it must adopt a cost leadership strategy. Otherwise it will have to look for differentiation so that it can charge premium prices at the high-end market. As the competitive rivalry in the low cost market is passionate, Tesco should enter the high-end market with a differentiation strategy. However, before Tesco decides on its goal customers, we need to conduct a market analysis, in provisions of size of the baby clothing market in Sweden, market shares of all the existing firms in the market and ultimately segments within the market, to identify particular segments, so that Tesco can target these and adjust its marketing. TESCO Marketing Objectives: Tesco could have the following objectives: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Profitability, in terms of operating margin (a 10% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Swedish Market share (a 20% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Customer advocacy (the number of customers who recommend Tesco branded clothing, repeat business) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Respected company (the number of community stakeholders who respect Tesco) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Employee motivation (the number of employees who feel motivated to deliver Tescos goals) Tesco must ensure that it sets SMART marketing objectives that are measurable, time limited, attainable and relevant. New Marketing Strategy of TESCO: Tesco strategy is clear, with growth being from four areas the core UK grocery business, non-food, international expansion and pursued retailing services such as financial services, the dotcom business andtelecommunication packages. Basically, Tesco is using its strong stable core to keep the business ticking over while it forges new riskier areas of growth. Pushing further into non-food in the next phase (Johnson, G., Scholes, K., Whittington, R., (2005)). Lidl is currently destroying the market by selling the products below cost price. Therefore, Tescos generic strategy will have to be cost leadership, unless we can successfully differentiate our line of clothing so that we can charge a premium price. A marketing strategy will involve analysing the markets, and which products to offer. The strategy is implemented through marketing tactics, which involve detailed decisions about factors such as the price and the way the product is distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Source: (http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php)

Definition Essay - The Word Private -- Definition Essays

Definition Essay - The Word 'Private' Private is a word with a multitude of meanings, some known and others not so known. When searched for in a dictionary, it can be found that the definitions don't vary much between the three dictionaries, although the dictionary from 1913 had a few dissimilar terms. The word private was looked up in Webster Dictionary from 1913,   The American Heritage ® Dictionary of the English Language: Fourth Edition, and the Oxford English Dictionary: Second Edition. Many people think of private as meaning something in solitude, or secretive. Reading these dictionary entries revealed the labyrinthine meaning of the word private. Some of the definitions seem very similar to the way private is used in every day life, however others seem hidden as though they were private definitions themselves. Most freshmen at Michigan State University and students at Waterford Mott High School don't use that word commonly in every day conversation but when we do use it, the context in which it is used usually gives the implied meaning of being secretive or sheltered fro...