Geographical Information System Technology free essay sample

Definition, invention, purpose, benefits, applications relationship to the science of geography. THE ROLE OF GIS AND GEOGRAPHY Introduction This research reviews the relationship between geographical information system (GIS) technology and geographical science. A description of GIS, as well the relationship between GIS and geography, is reviewed. GIS: Description and Discussion GIS, essentially, is a product of information science. ?For centuries maps have embodied all our concepts of spatial relatedness. Now a data explosion has forced researchers to reevaluate and remake these tools. At the heart of the revolution is the computer.? When information was scarce, traditional maps served their purposes well. Satellite remote sensing, however, has created a wealth of data, a..

Carries War Essays

Carries War Essays Carries War Paper Carries War Paper Source G is an extract from a novel about evacuees. It is from Carries War, a novel for children written by Nina Bowden in 1973. This extract from a novel is classed as a secondary source, as it was not written during the war. In the source, the host who has agreed to look after 2 evacuated children asks them to change into their slippers. Carrie answers that they havent got any. The woman assumes that they are to poor to have any, but in fact, the reason that they do not have any is because they were unable to fit them in to their cases as only bare essentials were packed. The novel states that there was not a speck of dust anywhere, and so it suggests that the children were not used to such spotless surroundings. The hosts will have seemed more particular to cleanliness to the children and this may have seemed peculiar to them. In the war, evacuees were not used to rural life and there were poor children moving to wealthier homes. There was a clash between city and country values and people outside the cities, in the countryside learnt how bad the conditions were which encouraged them to evacuate children. However, some people did not want evacuees in their houses. The Source has many limitations and questions about its reliability. First of all its a novel which is written to entertain as it need to get published and sold. As the novel is a fiction book written from childs perspective, I think that the author may have included some fictional devices to boost the novel up, to make it more interesting, exciting and dramatic by exaggeration and bias. The facts would be changed or dramatised as it is not written to educate. Some aspects could be turned down, exaggerated or simplified for children and the use of vocabulary would be simple. Evacuation would be a great topic to write a story about as it was a huge event in childrens views.If the author had have had no evacuation experience then there would not have been as much reliable information to be gained from it, as she would have been only gathering her information from other sources. Also, we have to take in to account that this source may be bias. We do not have the point of view from the family, and the story is only based on a typical childs evacuation journey, and so does not represent all experiences. But it was written over 30 years after the event. Therefore I feel that some of the information could be incorrect unless Nina Bowden was a child in evacuation and has written this as a sort of biography. If this is not the case, she has researched a lot into how the evacuated children were treated as sources E and F both give a good account and show that the book Carries War did have several truths in it, is typical of some incidents and is therefore reliable. It is quite accurate about brother and sister being placed together rather than separated in the evacuation. Class and status misunderstanding and stereotyping idea is also conceivable as it was quite typical. In general, most of the foster parents who lived in the countryside did believe that the city kids were poor. For example in source E was an interview with the mother of a host family. The children went round the house urinating on the walls. This is the mistake that Miss Evans makes in assuming that Carrie and her brother are poor as they are from the city and that they couldnt afford slippers. She thinks were poor children, too poor to have slippers. She doesnt take in to account that as an evacuee, you could only take a small number of items and slippers might not be high on their list of needs. I believe that as it was written in 1973, some information Nina Bowden may have received from evacuees could have been distorted. The novel could reflect of lots of peoples experiences as she probably did some research and could have gotten her information from relatives or friends. In this case u it would be more reliable but some things could also have been forgotten, distorted or only certain points remmbered as it was so long after the evacuation. If it is only a beleif of what evacuees expereienced, or she made some of the novel up to make it entertaining then the source would be very unreliable. The book was partly based on the authors own childhood experiences as an evacuee. With the author being an evacuee herself, then the information will be reliable The source does corroborate with other sources and information and so is still reasonably reliable. So the highlighted part of the novel does seem to be correct and reliable in the fact that host families in the country thought of the city children as poor, unclean and ill-educated. The host families thought of themselves of better than the evacuees family. The fact that they both had stereotypical ideas about each other. The city families believed that the country folk were arrogant as not everyone living it towns were poor and raised on a diet of fish and chips eaten from a newspaper. This brought conflict between the two and made some host families reject the chance of having a evacuee and some parents such as the one in source I, didnt want to let his children go away.  Although this is a novel and we shouldnt believe that the contents is fact, we can learn from it, such as what the way of life might have been like, as a novel usually paints a picture. However it only becomes useful to us when other evidence can support it, as we must remember that it is still only fiction and because of this we dont know that it is actually true.

Fashion Istitute of Technology Essay Example | Topics and Well Written Essays - 500 words

Fashion Istitute of Technology - Essay Example The essay "Fashion Istitute of Technology" explores the Fashion Merchandising Management in the FIT. The use of the right colors and sketching has since been my passion. The details involved in every art work amazed me and that sowed the initial seeds of my interest in the field of fashion. Thus it was this interest in fine arts and detailing, which I had acquired at a very early age that instilled a sense of fashion within me. It subsequently urged me in my later years to take up designing as my field of study in my university study programme. I successfully completed a four year major course in interior design at the Udmurtskij State University, which is in my home town Izhevsk, Russia. This course helped me to study the detailing and finer aspects of fashion. Though it was pertaining to interior design the course however, gave me a broader perspective about fashion designing. Additionally, the course also included management concepts and helped me realize the importance of managem ent in the fashion industry. Later on, when I moved to the US and took up a bartending job initially, I got the opportunity to mingle with people and improve my basic communication skills. It was then I realized that I had a flair for communication and an interest to work with people. The job taught me people management and the different ways to interact with people. Though I had deviated from my interest of work, the bartending job gave me a first course in management. My decision to take up a course in fashion.

Condition Monitoring Photovoltaic Energy Systems-based reliability Research Paper

Condition Monitoring Photovoltaic Energy Systems-based reliability - Research Paper Example Major PV Modules and Types Solar energy is considered as a major basis of renewable and sustainable power which can be effectively generated through the utilisation of the PV method. The PV system consists of constructing blocks which are also termed as modules or cells that are connected together and is able to transform ‘sunlight into electricity’. According to Chow, PV system generates low Green House Gas (GHG) emission and is also recognised as a clean basis of energy. PV system is developed by assimilating variety of semiconductor materials so as to generate power with high capacity. There are four major types of PV modules which are ‘crystalline silicon’, ‘polycrystalline’, ‘amorphous silicon module’ and ‘thin-film module’. Every PV modules have diverse efficiencies owing to which the overall performance of these PV modules tend to rely on the ingredients as well as the operating situations based on various factor s such as temperature, intensity of solar radioactivity and the inclusive design of the system. Furthermore, the orientation and location of PV array also creates a significant impact on the electricity production capacity through the usage of solar energy depending on the weather conditions. The four major types of PV modules, i.e. crystalline silicon, polycrystalline, amorphous silicon and thin film (Chow, â€Å"Modeling Urban Solar Energy with High Spatiotemporal Resolution†). As stated by Mangersnes, Crystalline PV modules are frequently specified as being the most reliable component of the PV system. This presumable reliability is demonstrated through its large warranty periods. Crystalline Silicon PV is the most extensively used PV technology. It is developed through solar cells made by ‘crystalline silicon’. This type of cells is equipped with high level of affectivity and thus is also regarded as an interesting technology. In general, there are two kinds of solar cells which are ‘mono-crystalline silicon’ and ‘multi-crystalline silicon’. Mono-crystalline silicon is developed by cutting wafers from high clarity single crystal lump. Similarly, the multi-crystalline silicon is developed by cutting a cast tablet of silicon into blocks and wafers. In general, mono-crystalline silicon cells have much higher effectiveness in comparison to multi-crystalline silicon solar cells. The crystal type module usually applied for this technology is iron glass which is combined with anti-reflective layer, to make sure that the maximum solar radioactivity spreads to the crystalline solar cells and thus the energy generating capacity can be enhanced (Mangersnes, â€Å"Back-contacted Back-junction Silicon Solar Cells†). Polycrystalline PV modules include small silicon glass pieces. Polycrystalline is generally used for developing gate constituents in semiconductor devices. Polycrystalline modules are most commonly used f or generating electricity, as it is considered to be quite inexpensive in comparison with other PV modules. The reason for polycrystalline modules to be inexpensive is owing to its production procedure. In the production process of polycrystalline, the melted silicon is dispensed into a cast rather than into one single crystal. The components of polycrystallin

Macroeconomic Performance of Canada during the Recent Crisis Assignment

Macroeconomic Performance of Canada during the Recent Crisis - Assignment Example Some countries were affected immensely while others were affected less. For instance, China was never affected as Australia (Organization for Economic Co-Operation†¦, 2006; Pg. 132). The Chinese economic growth never dropped below six percent while on the other hand, Australian economy was adversely affected up to a point that it experiences no growth in its economy for the whole quarter. Other economies including Mexico, Japan, and the United Kingdom had their annual GDPs contracting by between 5 and 10 percent per quarter a phenomenon that lasted between and seven quarters consecutively (Daudelin and Schwanen, 2008; Pg. 103). Notably, Canada also was not affected greatly be the recent global economic recession; therefore, this paper aims at analyzing whether its management during this economic trying times was due to its effective economic policies or just a mare luck. Introduction Numerous research works have since been conducted on the 20060 to 2011 global economic effect an d recovery of these economies from such crisis. Most reports from these research works indicate that economies that performed better despite the effects of global economic crisis have affective capitalized banking sectors, current account surplus, low loan to deposit rations, low growth rates and levels of credit to GDP private sectors, and high foreign exchange reserves (Piersanti, 2012; Pg. 44). Therefore, it appropriate to note that the economies that managed to move from the economic crises that were facilitated by global economic crisis had efficient and adversely effective policy decisions. Moreover, their financial crises were well managed by their institutions that reduced the vulnerability of these economies’ to the financial crisis. Canada managed the global economic crisis and its economic developments despite the crisis were reflected on its sustained economic growth that was reflected mainly on the domestic spending and its continued economic growth. Additionally , it stemmed from the debts of the debt crisis affecting the euro zone sovereign. Numerous factors are preempted to have helped Canada through the global economic crisis. Some of the postulated factors include the federal fiscal plans that favored low borrowing costs; thus, enhancing the market credibility (Organization for Economic Co-Operation†¦, 2006; Pg. 78). The Canadian banking system was and has remained sound and effective that it never required the taxpayers to bail it out during the crisis. Canada has also become one of the strong merging economies that most of the world economies shifted their purchasing power towards thereby stabilizing its economy. Despite these measures, the Canadian economy was slightly affected by global financial crisis. For instance, the crisis threatened its financial market by lowering business confidence among investors (Daudelin and Schwanen, 2008; Pg. 151). This lowered the interest rates thereby increasing the mortgage debts and increasi ng housing prices. However, same financial effect or effects never affected Canada as an economy but affected some parts or cities with Canada. Additionally, Canada for long time has enjoyed credible policies and strong institutions. Moreover, for many years, the Canadian economy has been pegged on capital input and increasing labor. The multi factor productivity growth has declined and weakened further for the decades. Canada has also registered poor R & D and partnering rates. Therefore, as means of curbing these problems, Canada opted increase its innovative measures

Identification Of Strategic Problems Of Tesco Marketing Essay

Identification Of Strategic Problems Of Tesco Marketing Essay 1. After doing the PEST analysis of the company, we can recognize the result or the marketing issues, a company is facing. Pest analysis is about doing analysis of political, economical, social and technological factors, which a company is surrounded by. 2. Get an understanding about why firm issues require to get instant thought and why there are strategic marketing problems once the findings are assessed. 3. Determine the consequences of not addressing certain issues by considering the urgency or immediacy of the issue. 4. Consolidate overlapping or related issues into a controllable number. The last list should include no more than twelve issues. 5. Organize issues in priority order by bearing in mind how they transmit to one another. Introduction   Once the strategic issues are found, the next step is to use the conclusion to identify strategic issues. It is in this stage that participants decide which issues are critical to the success of the company and its dream of improving the marketing strategies. Marketing Strategic issues or problems are those fundamental policy choices or critical challenges that must be addressed in order for a company to achieve its vision. Examples: (Cock Burger King) For over a century now, Coca-Cola has been the number one soft drink company in the world. They have vast profitable resources and some of the greatest marketing minds existing at their disposal. Despite all of that, Coca-Cola failed glumly when it introduced New Coke to the public back in 1985. The reason was that they were unable to understand the marketing threats and could not target the right market and were fail to arrangement their new product in the market. The simples reason of failure was people did not like the new cock. In spite of all the research that was done, and despite the thousands of taste tests conducted; the buying public just didnt like the taste of New Coke. And completely nothing Coca-Cola said or did could change that one simple fact. Unfortunately, that crooked out to be a very expensive lesson for Coca-Cola. They lost millions of customers to their bitter rival and number two soft drink giant, Pepsi. Yes, Coca-Cola is still the number one soft drink. But the slit has been narrowed significantly. Burger King required very much to be French Fries King. For years, the No. 2 hamburger chain beat out McDonalds in taste tests of hamburgers, but the Golden Arches kept a lock on having the number one french fries. So, Burger King spent several years formulating a new french fry, a potato stick coatedunlike its precursorwith a layer of starch calculated to help keep heat and add chomp. Armed with a $70 million marketing war chest, the company rolled out its biggest product launch ever in 1998. So, what happened? Burger Kings new french fries turned out to be a whopper of a flop! Sales of fries are significantly down, stated a 1999 internal memo. Double digit percent of consumers keep away from Burger King because of our french fries. Fortunately, Coca-Cola and Burger King were able to live on near disastrous miscalculations, because they had billions of dollars behind them. But other companies that poorly miscalculate their strategic marketing problems, and dont have those kind of financial resources, generally end up going out of business. Thats mostly why so many dot-com companies are reducing like fliesand will carry on to do so. Itroduction The presented piece of work studies the presentation of the TESCO public incomplete company in UK stock market, follows its progress and interesting events for the fresh time as well as provides with financial The presented piece of work studies the performance of the TESCO public limited company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures necessary. , balance sheet and calculates figures requiredFirst, name and address of the company is presented. Secondly, annual report, share prices graphic in compare with other companies and share price graph for the past two years, latest news and other information is provided in this report.TESCO was founded in 1919 by Jack Cohen it made unbelievable success in international grocery and general merchandising retail chain. Nowadays it is the largest retailer in global and UK domestic market share whichs profits exceeds  £2 billion. Firstly company expert in food and drink and later it has diverted areas such as clothing, financial services, electronics, insurance and others. Now it has 3,728 number of stores all of the world and 440,000 numbers of employees working for the TESCO. TESCO leaders define their values as every little helps toward erecting value for customers and earn their loyalty. Company work hard for the buyers, meet their needs, act sensibly and treat with employees in trus t and respect. The strategy of the company is to offer great quality, affordable prices, high variety and customer service. TESCO own 2,115 stores in United Kingdom and had already penetrated to 13 international markets including Europe, Asia and USA. Aiming to provide excellent value and choice TESCO Company tries to provide all its customers with the goods they want to have and also take part in social and environmental challenges. (www.tescoplc.com) TESCO CASE STUDY: Tesco runs more than 2,300 supermarkets, hypermarkets, and expediency stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small municipal stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways GroceryWorks. It is the most important online grocery store and it is now expanding its business with a TV channel and a retail based education organization. HOW TO IDENTIFY THE STRATEGIC MARKETING PROBLEMS OFD TESCO: (By Doing SWOT and PESTLE Analysis of Tesco Plc) A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to appreciate opportunities and threats well. External Environment PESTLE Analysis All of those (political, economic, social, technical, legal and environmental) factors will to some degree apply to the retail manufacturing in Sweden. POLITICAL Following the European addition and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary.  Ã‚   Lidl is frankly fighting to maintain its market share with an violent pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are new threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the complete logistic and distribution channels already in place. LEGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal penalty for livestocks in terms of health and safety.  Ã‚   After the on top of analysis, following were the strategic marketing problem found for Tesco: Identification of Strategic Marketing Problems of TESCO à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Perception of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Lack of local knowledge of customers and culture à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Foreign brand à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New existing competition à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   unpredictability in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Economic recession à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   conquest bids à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Far-East low cost brands à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Extremely high competition for customers and resources  Ã‚  Ã‚   Strategic Marketing opportunities of TESCO: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Open 24 hours a day à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Cash Flow Position à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Increase turnover and trading profits à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Leading Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Human resources à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Online Shopping à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Capabilities to turn resources into advantages  Ã‚  Ã‚   OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Develop brand awareness globally à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New Markets à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market shift to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Health awareness growth -GM crops à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Innovation Alliances à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Low cost brand growth à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Non-food offers untapped new markets with higher margins  Ã‚  Ã‚   Market Entry Strategy of TESCO: We can utilize An offs product/market matrix to identify guidelines for Tescos strategic development. This environment offers directions for strategic choice available to Tesco in terms of products and market coverage, taking into account its strategic ability and also expectation of stakeholders  Ã‚  Ã‚   Markets Existing Protect/build à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Consolidation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Market penetration  Ã‚  Ã‚   Product development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations   Ã‚  Ã‚   New  Ã‚  Ã‚   Market development à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New segments à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New territories à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   New users à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Beyond current expectations  Ã‚  Ã‚   Diversification à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With existing capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   With new capabilities à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Boyond current expectations Source: Johnson, G., Scholes, K., Whittington, R., (2005) We can see from the Ansoff Matrix that Tescos launch of Baby wear in Sweden will involve a market development strategy. As Tesco already sells kids clothing (existing product) but Sweden will be a new market. Both capability and market consideration has driven Tesco to into development into new markets. Kids clothing is a product that can be exploited in other market segments and also geographical spread internationally. Tesco may encounter some difficulties around creditability and expectations as they attempt to enter the new market. Tesco may not be seen as a credible mainstream supplier. Tesco Plc Target Customers Tesco must decide which market segment in Sweden it wants to target; this will subsequently determine its common strategy. If it wishes to with the low cost retailers then it must adopt a cost leadership strategy. Otherwise it will have to look for differentiation so that it can charge premium prices at the high-end market. As the competitive rivalry in the low cost market is passionate, Tesco should enter the high-end market with a differentiation strategy. However, before Tesco decides on its goal customers, we need to conduct a market analysis, in provisions of size of the baby clothing market in Sweden, market shares of all the existing firms in the market and ultimately segments within the market, to identify particular segments, so that Tesco can target these and adjust its marketing. TESCO Marketing Objectives: Tesco could have the following objectives: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Profitability, in terms of operating margin (a 10% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Swedish Market share (a 20% target) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Customer advocacy (the number of customers who recommend Tesco branded clothing, repeat business) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Respected company (the number of community stakeholders who respect Tesco) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Employee motivation (the number of employees who feel motivated to deliver Tescos goals) Tesco must ensure that it sets SMART marketing objectives that are measurable, time limited, attainable and relevant. New Marketing Strategy of TESCO: Tesco strategy is clear, with growth being from four areas the core UK grocery business, non-food, international expansion and pursued retailing services such as financial services, the dotcom business andtelecommunication packages. Basically, Tesco is using its strong stable core to keep the business ticking over while it forges new riskier areas of growth. Pushing further into non-food in the next phase (Johnson, G., Scholes, K., Whittington, R., (2005)). Lidl is currently destroying the market by selling the products below cost price. Therefore, Tescos generic strategy will have to be cost leadership, unless we can successfully differentiate our line of clothing so that we can charge a premium price. A marketing strategy will involve analysing the markets, and which products to offer. The strategy is implemented through marketing tactics, which involve detailed decisions about factors such as the price and the way the product is distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Source: (http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php)

Definition Essay - The Word Private -- Definition Essays

Definition Essay - The Word 'Private' Private is a word with a multitude of meanings, some known and others not so known. When searched for in a dictionary, it can be found that the definitions don't vary much between the three dictionaries, although the dictionary from 1913 had a few dissimilar terms. The word private was looked up in Webster Dictionary from 1913,   The American Heritage ® Dictionary of the English Language: Fourth Edition, and the Oxford English Dictionary: Second Edition. Many people think of private as meaning something in solitude, or secretive. Reading these dictionary entries revealed the labyrinthine meaning of the word private. Some of the definitions seem very similar to the way private is used in every day life, however others seem hidden as though they were private definitions themselves. Most freshmen at Michigan State University and students at Waterford Mott High School don't use that word commonly in every day conversation but when we do use it, the context in which it is used usually gives the implied meaning of being secretive or sheltered fro...